Amazement Square Ad Series

After each member of our group created their own logo, we all collaborated and chose one for our whole group to run with and modified it a little bit. Then we each created our a series of three ads for Amazement Square. I created four: the first as an overall ad displaying various aspects of Amazement Square, the other three each focused in one one of the three words in the headline.

Amazement Square ID System

For my Advanced Graphics class, our group has to create an integrative campaign for Amazement Square, including an identity system, ad series and booklet. Amazement Square is a non-profit, multi-disciplinary, interactive museum that teaches kids about art, history, and science in a fun and hands-on way.

While amazement square is a place for kids, the logo needs to appeal to the parents who may send their children there by looking professional but also fun and kid-like. I achieved this balance through the fontography, using Century Gothic and Mistral for "amazement" and "square" respectively. The squares are a play on the name of the place, and the colors reflect their child-centered mission.

Below are both sides of the business cards.