For my Advanced Graphics class, our group has to create an integrative campaign for Amazement Square, including an identity system, ad series and booklet. Amazement Square is a non-profit, multi-disciplinary, interactive museum that teaches kids about art, history, and science in a fun and hands-on way.
While amazement square is a place for kids, the logo needs to appeal to the parents who may send their children there by looking professional but also fun and kid-like. I achieved this balance through the fontography, using Century Gothic and Mistral for "amazement" and "square" respectively. The squares are a play on the name of the place, and the colors reflect their child-centered mission.
Below are both sides of the business cards.
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